About Us


Josh Ruben and Vincent Peone are an award-winning writing/directing duo that pioneered the comedic viral video. As founding members of CollegeHumor Originals, they directed more than 2000 videos over the course of 6 years, averaging a combined 15,000,000 views every month, helping make CollegeHumor the #1 comedy channel on YouTube with over 10 million subscribers. Their comedic shorts, commercials, and music video parodies have amassed a viewership in the high billions.

Through their myriad of projects, Josh and Vince have collaborated with numerous advertising agencies and high-level brands. Their #MakeBoringBrilliant Vitamin Water campaign includes a series of award-winning videos such as “Panhandler Pranks Entire Subway” – which premiered on Good Morning America – and “GPS Prank.”

In 2014, they worked with Save the Children to create “The Most Important Sexy Model Commercial” – a viral prank featuring models reading grave birth rate mortality statistics in third world countries, sexily. In 2015, they worked with Vogue and Paramount Pictures to create “Zoolander Pranks the Runway,” a sketch starring Ben Stiller, Owen Wilson and Anna Wintour to announce the top-secret, highly anticipated ZOOLANDER 2.

In 2016, Ruben and Peone took home five Webby Awards for both branded work and their stop motion short film, “The Sea is Blue.” Following directing segments for Comedy Central’s Broad City, Josh and Vince began their official foray into scripted television, directing three episodes of TruTV’s “Adam Ruins Everything.” The duo is currently in development with on an original show for IFC.


Josh + Vince

Josh Ruben
Vincent Peone

USA – Big Block Live

Caroline Gomez
Director of Business Development

Geno Imbriale
Executive Producer


Cyril Bettane
Executive Producer


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